Update on ToneNerd Pickups Japan Relocation

Asian parts are fine with me.

Your pickups get great reviews in this forum

The pickup demo videos you post on YouTube are impressive.

I know that you insist on excellence in your pickups.
 
Offer both? If people want to pay extra they can, reality of the situation unfortunately.

Either way, tone > part source.
 
Seems like the key factor in your pickups is your ear in voicing them.

If you can produce a pickup that sounds the same with Asian parts vs charging twice as much it sort of becomes a marketing question. Do you want to try to compete with BKP etc etc at that kind of price point or do you want to sell higher volume because your stuff sounds great and is less expensive while also ruling out the crowd that only want to buy 'Merican.

I'll likely buy and try out anything I like unless the price gets crazy (like >$200 a pickup).
 
Could you have someone in the US act as a PO box and forwarding service for you? Send all the parts there and then bundle and ship to Japan in bulk? Maybe there’s still import duties and stuff due to the type of materials?
 
Sorry for the prolonged lack of updates. This has turned into a logistical nightmare. Even in the states, I was had to use between 3-5 vendors depending on various orders. It common for one vendor to have standard baseplates, but out of stock with wide baseplates. One would have 4 conductor wiring but not vintage braid wire. Magnets were one of 3 vendors and magnet wire was always single source. I always made it work because I could do first class shipping was cheap and I'd still get parts with 3-5 days in Texas. Standard shipping is a complete shit show here. I can get stuff in 10 days or other times its 6-7 weeks. Same for me shipping back. No consistency. That said, I really only have 2 options.

1st option is to order parts and pay priority international shipping, in many cases multiple vendors for a single pickup. This adds considerable overhead to the cost of the pickup. Easily, doubling the price.

2nd option is to not use US sourced parts. While up till this point my parts were all US sourced, that means my vendors were based in the US. I'm pretty certain bobbins, hookup wire, some magnets and a few other parts were likely imported. I don't know because I've asked and never got answers. The industry lacks transparency. A big part of the cost is the magnet wire. I used Remington, which is without a doubt a US manufactured wire. I can get wire from Asia and cut my cost significantly vs option 1. I am pretty confident that several other winders that make hand wound higher output pickups are using imported wire. I say this because when I see a pickup that is high output around 16k+ and they say they're using plain enamel, that tells me a lot. I know there are using 44awg wire and I know that I have yet to find a US source for 44awg plain enamel. So, I think there's a precedence for winder to use imported wire. I think the tonal difference will have less to do with where its from and more to do with it now being the same size. The rest of the world uses metric while the US uses awg (American Wire Guage). So, the sizes will be in between. That happens to some extent now spool to spool.

I don't think option 1 is really an option.

Regarding option 2. Some of you have probably read my technical babbling about how inductance, resistance, and resonant peak all work together to provide for measurable characterizes. While I may not be able to get exact using new parts sources, I am confident the predominate feel and tone of the pickup right, it just may measure higher or lower DCR, but I can get the resonant peak and Q-factor in the right spots. The pickups would still be hand wound and carefully selected parts, but some parts would undoubtably Asian sourced, read between the lines. That said, I would be charging crazy prices like some bigger boutiques.

Anyway, let me know your thoughts. I need to decide one way of the other.
This is a decision you will have to make, but I will help you in any way I can.
 
Could you have someone in the US act as a PO box and forwarding service for you? Send all the parts there and then bundle and ship to Japan in bulk? Maybe there’s still import duties and stuff due to the type of materials?
The process is still adds unnecessary cost since that’s only part of the problem. Large bundled packages will surely get flagged for import duties and taxes since the threshold is so low here not to mention I’m then paying shipping twice just to get here
 
As a huge fan of your pickups, I whole heartedly agree with Technomancer.......your ear, and insistence on perfection, is what we love about your pickups.

Honestly though, if we pay $100 for a pickup constructed of some foreign parts vs. paying $200 for an identical sounding pickup, with all USA sourced parts, I think the decision is fairly clear (especially in this economy). Do not get me wrong, I am all about American made goods and services, but I do not think that we would be off-setting too much with foreign wire, etc.

That being said, I would still eagerly buy either version regardless of cost, because of the finished product / end result.
 
This is a decision you will have to make, but I will help you in any way I can.
Same.
Happy to ship, and break it down to avoid fees if necessary.
Kinda wish I had gotten a whiskey when they were good for the taking. Such a versatile pup.
 
I pretty much have everything sources and about 90% in stock to get things rolling. I ended up sourcing bobbins locally and like them better. They are much more consistent. I am also going to use maple spacers domestically sourced. Before, I used a combination of plastic and maple. For spacers, screws and slugs, I am going to use US sourced parts. The only think I could get in these parts are since based alloys for the keepers and while the slugs and screws claim to be steel, I like specific spec alloys. This is the one area where I think messes with the recipe the most outside of wind patterns. For wire, I am going to source that from here as well. The benefit is the reduced shipping charges, but I am also going to go exclusively plain enamel which it the type used on the original PAFs. This is more expensive in the US and only available in 42awg and 43awg. Here, I can get 44awg in plain enamel as well. I also got plastic cases and foam inserts that I will used instead of my traditional shredded kraft paper, paper towel, and cardboard packaging. I will probably offer that on some premium offerings.

The plan is the offer my previous model like this to reduce costs and keep things simple. But, because of the added shipping for US parts and US shipping of completed products, I have no choice but to raise prices. If I can stick with the plan and do batches of 10-15 where I can send a single box back to the states and then have the smaller individually enclosed boxes then dropped off at the Post Office, I think I could keep rates to around $95 tops. I'm still working through this. Shipping would probably take 2 weeks total through both systems. If I can keep the large parcel under 2Kg, I can go priority at a pretty reasonable price. A boxed pickup was about 6oz with my old packaging, so I will aim for 10 pickups per batch.

Next, the hand wound market is untapped here. There isn't much competition here and they're expensive. The demographic here is the vintage market, so I do need to shift attention to PAF's and single coils. Here, I will aim for period correctness. The biggest competition here is K&T pickups and they're absurdly expensive. Mr. Takano was the winder during games Greco Dry Z era of pickups. They were machine wound, but he seems to be hand winding and charging $350 and per pickup riding that Dry Z fame. I've seen a few Bareknuckles for sale and they're going for $200 used each. So, I am going to revive my plans for PAFs and move forward with the "Morning Wood" model that I only did for myself, but will make them with accurate spec PAF parts. I have 15lbs of wire coming in next week, so I hope things progress quickly from there.
 
Awesome Scott! If there's anything I can do to help out once you get going let me know - I'll probably be bugging you to buy pickups, but if you need someone to post boxes I volunteer 🤙

If you need sound samples of new models I'm well equipped to do that as well

Glad to hear you're making progress and getting everything sorted together
 
Awesome Scott! If there's anything I can do to help out once you get going let me know - I'll probably be bugging you to buy pickups, but if you need someone to post boxes I volunteer 🤙

If you need sound samples of new models I'm well equipped to do that as well

Glad to hear you're making progress and getting everything sorted together
Thanks. I'm not going to lie, I've been enjoying the Island life, and gear hunting, but it's time to get back at it.
 
This is great news!

As you already know, the PAF market has quite a bit of cork sniffery. Some seem to like really low output, I tend to like ones that somehow are crunchier than their output would imply. At least in the bridge. A neck PAF type sounds quite different in a LP than an SG.

I still need a Trem-spaced Sunset or Roxy for my Star.
 
I pretty much have everything sources and about 90% in stock to get things rolling. I ended up sourcing bobbins locally and like them better. They are much more consistent. I am also going to use maple spacers domestically sourced. Before, I used a combination of plastic and maple. For spacers, screws and slugs, I am going to use US sourced parts. The only think I could get in these parts are since based alloys for the keepers and while the slugs and screws claim to be steel, I like specific spec alloys. This is the one area where I think messes with the recipe the most outside of wind patterns. For wire, I am going to source that from here as well. The benefit is the reduced shipping charges, but I am also going to go exclusively plain enamel which it the type used on the original PAFs. This is more expensive in the US and only available in 42awg and 43awg. Here, I can get 44awg in plain enamel as well. I also got plastic cases and foam inserts that I will used instead of my traditional shredded kraft paper, paper towel, and cardboard packaging. I will probably offer that on some premium offerings.

The plan is the offer my previous model like this to reduce costs and keep things simple. But, because of the added shipping for US parts and US shipping of completed products, I have no choice but to raise prices. If I can stick with the plan and do batches of 10-15 where I can send a single box back to the states and then have the smaller individually enclosed boxes then dropped off at the Post Office, I think I could keep rates to around $95 tops. I'm still working through this. Shipping would probably take 2 weeks total through both systems. If I can keep the large parcel under 2Kg, I can go priority at a pretty reasonable price. A boxed pickup was about 6oz with my old packaging, so I will aim for 10 pickups per batch.

Next, the hand wound market is untapped here. There isn't much competition here and they're expensive. The demographic here is the vintage market, so I do need to shift attention to PAF's and single coils. Here, I will aim for period correctness. The biggest competition here is K&T pickups and they're absurdly expensive. Mr. Takano was the winder during games Greco Dry Z era of pickups. They were machine wound, but he seems to be hand winding and charging $350 and per pickup riding that Dry Z fame. I've seen a few Bareknuckles for sale and they're going for $200 used each. So, I am going to revive my plans for PAFs and move forward with the "Morning Wood" model that I only did for myself, but will make them with accurate spec PAF parts. I have 15lbs of wire coming in next week, so I hope things progress quickly from there.
This is great news. Can't wait to place an order for a couple pups. They're some of the best I've tried.
 
I’d like to order a Fatman overwound triple ceramic magnet humbucker and a Little Boy single coil please. What, too soon?
 
Glad you're having a good time and you definitely found some cool gear, but I'd also really glad you're getting back to winding.

I've got a gold top standard here that would probably be perfect for a "Morning Wood" set, loved your clips of the prototypes.
 
I mean. It is tough to really buy anything when the wicked 8 i got is never going anywhere. Maybe the product is too good, lol
 
happening this week
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