I recently rolled the dice on a new-in-the-factory-box Gibson '61 SG Standard - my second new Gibson, my first was a new '78 LP Custom when I was a kid.
It's very good, I can't find any issues; QC was on point for this guitar. And, MF is offering 15% off.
That said, I really wanted the '63 Gibson SG Custom, but not at the $6K asking price...turns out Epiphone makes one, part of their inspired by series. CTS handwired pots, ebony fretboard, real MOP inlays, 3 x Gibson custombuckers, Maestro Vibrola, ABR-1 bridge, Grover tuners,...it's pricey for an Epiphone, but with 15% off it was too much to resist.
While I have a few expensive guitars (EBMM, Ibanez Prestige), many of my guitars are around or under $1K new, and I only buy when I can get 15% off., new in factory sealed box, and I get MF points too, which I use on the more expensive guitars. These guitars are very good IMO