I feel like Fender is just relentlessly scooping up any and all artists with a name, even those who really are not known for playing Fenders. Not a dig on Marty at all, great player, even looks like he might be using a TRRI here, or maybe a tone master, whatever. But guys like Kingfish got a signature guitar, and a year or two ago was stumping for strats....dudes been playing LP-ish and Gibson guitars, not strats. So it's all $$$ and brand influence. They just throw their corporate weight around. At least the new Kingfish model is more true to what he does. I just don't like how Fender is using the branding power to get everyone stooging for them. It's too tough for struggling artists to say no to an endorsement of that size. The industry is too tough for the artist and Fender continues to crapitalize on that. Semi-rant off.