ratter
New member
Not really a shock but still a bummer that it came to this.
http://m.premierguitar.com/Magazine/Iss ... ction.aspx
http://m.premierguitar.com/Magazine/Iss ... ction.aspx
killertone":203mvuqt said:I never had the chance to play one that was made by/during FMIC. Not sure if the quality was there like it was when Jol was doing it in CT. I have one from that era and it is an one of the best guitars I own.
Sometimes...but they did the exact opposite with CharvelJammin'John":uoez04b4 said:They were gone when fender bought the name.
Buy your competition is the way big companies do things.
JJ
rupe":3eczrtzl said:Sometimes...but they did the exact opposite with CharvelJammin'John":3eczrtzl said:They were gone when fender bought the name.
Buy your competition is the way big companies do things.
JJ
danyeo":2xmpwxbf said:Bummer. Let's all keep DigiJams in our thoughts on this day.
Atropos_Project":2n8x0n5b said:Fender has suspended production of Hamer guitars.
When asked about this, the spokesperson said "well, we found that it's pretty tough to make guitars with all these newfangled set necks and semi-hollow thingamabobbers.... why go to all that trouble when we can get a few hobos to slide a finished strat body across a parking lot, and then tack a grand on the price as a relic?.... oh wait, is that mic actually on?"
bigdaddyd":8o8axuzh said:rupe":8o8axuzh said:Sometimes...but they did the exact opposite with CharvelJammin'John":8o8axuzh said:They were gone when fender bought the name.
Buy your competition is the way big companies do things.
JJ
Not true. Charvel wasn't competition since Charvel couldn't use the one thing that really made Charvel great to collector's...the Fender headstock. When Fender bought Charvel, they gained a huge market, by giving Charvel collector's their dream back![]()
It was a genius move.
rupe":39886r45 said:bigdaddyd":39886r45 said:rupe":39886r45 said:Sometimes...but they did the exact opposite with CharvelJammin'John":39886r45 said:They were gone when fender bought the name.
Buy your competition is the way big companies do things.
JJ
Not true. Charvel wasn't competition since Charvel couldn't use the one thing that really made Charvel great to collector's...the Fender headstock. When Fender bought Charvel, they gained a huge market, by giving Charvel collector's their dream back![]()
It was a genius move.
So they resurrected a brand that they purchased that was not currently making guitars vs shutting down a brand that they purchased that was making guitars. How is that not the opposite?
.
How else can Fender gain market share. They've expanded as much as they can and they are down to $99 guitars. The way they are doing it is buying up competing brands and doing away with them.rupe":3pwxfqw1 said:Why shutter the brand as opposed to selling it? I'm not a Hamer fanboy by any means but I've owned a few and thought they were nice, well made guitars...it's a shame to see them gone.
Based on the language in the press release, I can see a limited run of Standards at astronomical prices in the coming years.
Fender could never succesfully get into the superstrat market. They tried with the Heartfield line and many times in the 80's with the Fender name. Buying Charvel got them into that market and allowed the Charvels to have the strat headstock. Kind of a 2 for 1 deal.bigdaddyd":1jtjj73f said:Not true. Charvel wasn't competition since Charvel couldn't use the one thing that really made Charvel great to collector's...the Fender headstock. When Fender bought Charvel, they gained a huge market, by giving Charvel collector's their dream back![]()
It was a genius move.