Update on ToneNerd Pickups Japan Relocation

Asian parts are fine with me.

Your pickups get great reviews in this forum

The pickup demo videos you post on YouTube are impressive.

I know that you insist on excellence in your pickups.
 
Offer both? If people want to pay extra they can, reality of the situation unfortunately.

Either way, tone > part source.
 
Seems like the key factor in your pickups is your ear in voicing them.

If you can produce a pickup that sounds the same with Asian parts vs charging twice as much it sort of becomes a marketing question. Do you want to try to compete with BKP etc etc at that kind of price point or do you want to sell higher volume because your stuff sounds great and is less expensive while also ruling out the crowd that only want to buy 'Merican.

I'll likely buy and try out anything I like unless the price gets crazy (like >$200 a pickup).
 
Could you have someone in the US act as a PO box and forwarding service for you? Send all the parts there and then bundle and ship to Japan in bulk? Maybe there’s still import duties and stuff due to the type of materials?
 
Sorry for the prolonged lack of updates. This has turned into a logistical nightmare. Even in the states, I was had to use between 3-5 vendors depending on various orders. It common for one vendor to have standard baseplates, but out of stock with wide baseplates. One would have 4 conductor wiring but not vintage braid wire. Magnets were one of 3 vendors and magnet wire was always single source. I always made it work because I could do first class shipping was cheap and I'd still get parts with 3-5 days in Texas. Standard shipping is a complete shit show here. I can get stuff in 10 days or other times its 6-7 weeks. Same for me shipping back. No consistency. That said, I really only have 2 options.

1st option is to order parts and pay priority international shipping, in many cases multiple vendors for a single pickup. This adds considerable overhead to the cost of the pickup. Easily, doubling the price.

2nd option is to not use US sourced parts. While up till this point my parts were all US sourced, that means my vendors were based in the US. I'm pretty certain bobbins, hookup wire, some magnets and a few other parts were likely imported. I don't know because I've asked and never got answers. The industry lacks transparency. A big part of the cost is the magnet wire. I used Remington, which is without a doubt a US manufactured wire. I can get wire from Asia and cut my cost significantly vs option 1. I am pretty confident that several other winders that make hand wound higher output pickups are using imported wire. I say this because when I see a pickup that is high output around 16k+ and they say they're using plain enamel, that tells me a lot. I know there are using 44awg wire and I know that I have yet to find a US source for 44awg plain enamel. So, I think there's a precedence for winder to use imported wire. I think the tonal difference will have less to do with where its from and more to do with it now being the same size. The rest of the world uses metric while the US uses awg (American Wire Guage). So, the sizes will be in between. That happens to some extent now spool to spool.

I don't think option 1 is really an option.

Regarding option 2. Some of you have probably read my technical babbling about how inductance, resistance, and resonant peak all work together to provide for measurable characterizes. While I may not be able to get exact using new parts sources, I am confident the predominate feel and tone of the pickup right, it just may measure higher or lower DCR, but I can get the resonant peak and Q-factor in the right spots. The pickups would still be hand wound and carefully selected parts, but some parts would undoubtably Asian sourced, read between the lines. That said, I would be charging crazy prices like some bigger boutiques.

Anyway, let me know your thoughts. I need to decide one way of the other.
This is a decision you will have to make, but I will help you in any way I can.
 
Could you have someone in the US act as a PO box and forwarding service for you? Send all the parts there and then bundle and ship to Japan in bulk? Maybe there’s still import duties and stuff due to the type of materials?
The process is still adds unnecessary cost since that’s only part of the problem. Large bundled packages will surely get flagged for import duties and taxes since the threshold is so low here not to mention I’m then paying shipping twice just to get here
 
As a huge fan of your pickups, I whole heartedly agree with Technomancer.......your ear, and insistence on perfection, is what we love about your pickups.

Honestly though, if we pay $100 for a pickup constructed of some foreign parts vs. paying $200 for an identical sounding pickup, with all USA sourced parts, I think the decision is fairly clear (especially in this economy). Do not get me wrong, I am all about American made goods and services, but I do not think that we would be off-setting too much with foreign wire, etc.

That being said, I would still eagerly buy either version regardless of cost, because of the finished product / end result.
 
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