I use them on occasion but not in that application and it’s really subtle use. I’ve put them on drum kits, vocals, piano, acoustic, master bus but not electric guitars. The plug-ins aren’t really replicating the warm aspects we associate with a tape echo unless you tweak them that way, they’re generally adding some harmonic content/excitement but not in the same way an Echoplex or Binson ends up sounding in a guitar rig.
I had to learn how to use them the same way I did compression; making things sound like shit by overusing it. I don’t like using them on anything already heavily compressed or lacking in dynamics, ie- distorted guitars. I don’t use them at all on hard rock/metal stuff, but for rock/acoustic shit.
I used it in two places for different reasons in this and you can’t hear it unless I solo’d each thing and A/B’d it for you. It’s on the drums so when the drums are getting ‘hit’ (they’re programmed) harder it’s ’hitting the tape harder’ and it adds a little excitement on top. It’s also on the bus of the wall of acoustics in the middle section to glue them together while still letting the pick attack of everything come through. J37 on the acoustics and most certainly Kramer Tape on the drums.