I guess another way of saying it is: you can build/buy a guitar every bit as good for way less. I don't think that extra $2k-$4k is necessary to get an equivalent product. But all this is not to say Suhr doesn't make great stuff, they do. It's just too pricey for me.
You aren't talking apples to apples. Get a california business, pay for facilities and machinery, hire competent employees who are skilled at what they do at their proper wage, Source and acquire the woods, etc, etc, etc and you may not be able to make the guitar as cost effective or as good. Saying you could buy parts and throw it together for less and have it be just as good is probably not an accurate analogy....though you could have a nice parts caster for sure.