That's pretty reasonable given the current climate.
It seems some guys tend to focus heavily on the cost of materials and not much else. I know this sounds obvious, but there is an extraordinarily long list of invoices, bills and wages for a company to cover outside of this.
Really Friedman's pricing is fair once you understand the cost of business, and look at the competition.
- Suhr SL67, $2950
- Metro Metro Plex 50, $3300
- Germino Lead 55, $2800
Not sure if this new 50 watter is a traditional plexi build or hybrid/PCB, but it doesn't matter all that much. Dave said in a podcast that the additional cost of hand wiring isn't significant. He mentioned the time taken and the hourly rate, it was less than $150 from memory.