I made an account on here just so I could comment. I'm a fellow Italian so maybe I'm biased, lol!
Rick's channel has taught me more about the industry than any other channel on YT. He gives all of his advice away for free. He's not making any money off any of his videos because copyright demonetizes his channel completely. He makes his income from his music lessons and books he writes. Just watch his hour long music theory video he published for free. Dude is very knowledgable.
He has great guests on too. I never walk away having not learned something from his work. Doesn't claim to be the most knowledge or best player on guitar, but his talk show / podcast is an opinion show and I like hearing his opinions. I respect that he wants to teach and spread music to the next generations. His take on the current state of the music industry is spot on.