I use a Fulltone for guitar and it sounds great. For effects, I use George L's. A fulltone cable runs about $36.00.
Check out Lavacable.com, they have a review on the qualities of sveral cables. They even rate them. You will be surpirised to see how some of the more popular ones rank. The cables are ranked on 10 points: dynamics, dimension, pitch definition,balance, feel, stylistic range,signal strength, transient response, presence, and transparency. You will find the article and results under Cable summit.