I have one too, I'm not a schecter hater. But it is a low priced guitar made in korea, how is that not a cheap import? They're good for the money, but new pickups don't make up for the differences in wood selection and workmanship that you get from more expensive brands. They're never going to be seen as equal to a PRS or Suhr
This is getting derailed, that wasn't really my point. My point is that Schecter used to be known as a high quality custom shop, now they're known for producing decent guitars at relatively low prices. Not a bad reputation, but when people hear the name schecter they don't think "amazing custom guitars", they think "ok sub $700 guitar"
Bogner has the reputation for building godly amps that only rockstars can afford (to most people, not members of tgp), and that allows them to put out very high quality products and price them accordingly. If they put out a lower end line and its successful they risk losing that reputation and their ability to sell boutique amps. How often do you hear people talking about their custom schecters?