This has been posted a few times over the past few months.
Bruce Egnater
3047 West 12 Mile Road
Berkley, MI 48072
248-541-9100
bruce@egnater.com
The success of all the new Egnater products over the past couple of years has been amazing and overwhelming at the same time. The demands required to make this all happen has made it almost impossible for us to continue hand building the modular products as we have been for almost 10 years. For this reason, I have decided to take the manufacturing outside of our small shop in Berkley, Michigan. This decision does not come easy and without careful consideration of all the options. So, please accept this letter as official confirmation that the Egnater Modular products will no longer be hand built by Terri, Ian and Myself but will be produced by an outside contract manufacturer. Of course, I will continue to have complete control over every phase of design, production and quality. The good things that will come out of this are that the Modular products will be much more readily available and will have the worldwide exposure that never existed in the past. I will also be updating some features as well as adding a few cool new things to every model. At this time, we are completely sold out of M4 preamps. Those will not be available again until the new production takes place later this year. We do have a quantity of MOD50 heads available that we are hand building right now. These will be the last of the “hand built” ones available. Once they’re gone, they’re gone. We will also be reintroducing an updated version of the MOD100 and will finally have the E2 preamp become a reality later this year. My hope is that the expanded production and worldwide distribution will bring the Modular amps and preamps into the hands of players who previously found Egnater Modular difficult or impossible to purchase or just too expensive. I sincerely thank all of you who have remained “Eggie” fans and supporters for all these years. The future looks bright for Egnater as we move into this new phase of “Global” domination.
Thanks
Very Best Regards,
Bruce Egnater
9/22/10................
I am sorry some of you feel you have been desserted. It is difficult to keep everyone informed all the time. In the above paragrahs, I did state the new modular would be out later this year. In fact it will be early 2011. As far as this thread, I am not going to address each "dig" individually. I will say that some of you believe that I no longer care about my customers or what we build as long as I get those "big GC checks" in the mail. Egnater is not like other "larger" companies. I personally design, prototype, test, sample etc.etc. every product we make. If you think I somehow hang out all day and collect the cash while neglecting my customers, let me say "this could not be farther from the truth" and I actually do find this a little hurtful. Our very small Egnater team works very hard to keep up with all the good and bad things that happen everyday. I personally work day and night to keep bringing new designs to you. The modular line, E2 included, will be re-introduced in good time with new features and a lower price. A detail no one really understands is that the Modular products are very specialzed and not for everyone. It was mentioned that modular is "huge". In fact, the opposite is true. Modular is not as well known as you might think because the production volume has always been quite small as is the distribution and number of dealers. Egnater has a different business model than many other companies you mentioned (Bogner, Soldano, etc.). True my friends, Reinhold and Mike, do continue to produce their US made lines while offering the foreign made models. The difference between them and Egnater is that my name is on the product. They have the resources of other larger companies like Line 6 and JetCity, Egnater is basically on our own to make everything happen. I am personally involved with our overseas manufacturing on a daily basis and you have no idea the amount of time required to make all this happen.
OK, this is not for sympathy or even hoping to make you understand but, let me assure you I do care very much about all my customers. All companies need to have their "bread and butter" products that sell well to keep everyone employed. The Tweakers, Rebels etc. are those products. Modular, Armageddon, Vengeance are all expensive, limited production models that will probably not have near the distribution of the less expensive models. Unfortunately, the amount of time and money required to design, produce and distribute those limited models far exceeds the effort to produce all the other smaller, less compicated models. I'm sorry if some of you feel because I don't post frequent "updates" that I don't respect you. I do come to rig-talk every day and try to respond to questions and issues to the best of my ability. I am not asking for you to "cut me some slack". I am asking that you understand that I run my company, my home and my family just like everyone else. Not that it matters but I do not live in a big, fancy house or drive expensive cars. I work very hard everyday just like those who would condemn how I do things. We all do the best we can, because that's all we can do........
Guess it really wasn't or it just got scrapped???
