rupe
Active member
Stonetone® Products":1uvk743y said:Here is Ira Black @ 2014 winter Namm Floyd Rose booth testing Stonetone endorsed Scott Gailors parts mutt Charvel with low level output pick ups using a 37mm Rock Block..
Sales are great with dozens of folks who haven't needed the A - B comparison video to decide to purchase this product..
To some folks they need more assurance, all in good time those videos will arrive but until then have a listen to this.
https://www.youtube.com/embed/SccrWw2M_Zw
As a marketing professional, I have to say that you are setting yourself up for failure rather than success. You are selling a high-end block (when compared to other blocks) yet offer nothing other than questionable explanations as to why your product is better. In this day and age, and with many tired and true competing options (brass, titanium), your approach simply isn't a good one. The very first thing that should have been done is a well recorded video A/B'ing your product with a standard block. In fact, I find it incredible that this wasn't done during your initial R&D to show yourselves if you truly had something or not.
As I've mentioned earlier, I've never tried one so I'm not saying that it doesn't have its merits. Maybe it does work, but you have yet to show any indication that that's the case. A celebrity endorsement is good but still not proof of anything. I'm sure you'll sell some to the small percentage of players who are intrigued with marketing jargon, but if you want to convince the masses, hearing is believing. Is it your goal to sell dozens? Or thousands?
There's a reason why most small businesses fail...they have good ideas and/or products, but they aren't run by anybody with good business sense.