The VP said that Bud is a dying brand and they needed to reach younger consumers.
Here's a radical idea: make your product better. The problem with Bud/Bud Light is not that it isn't gay enough, the problem is that it's a lousy beer. Budweiser was a pretty good beer 40-50 years ago back when it was Beechwood aged and took weeks instead of hours to ferment.
The younger generation has grown up with microbreweries and smaller breweries who put out a good product at a fair price. Why would you want to drink donkey piss when, for a few cents more, you can drink a microbrew? Or a Yuengling?
But these marketing execs think the problem isn't the product but a lack of sanctimonious virtue signaling.