Hey
@WilfredTASD, I see where you are coming from, but I think what may be really frustrating you is the current state of music, art, and marketing for instruments (as others have pointed out).
Gibson needs to convince their investors that they will be a viable company after everybody on this forum is dead. They are not marketing to guitar geeks or Shawn Lane nerds. Their next target demographic isn't even on YouTube. Gibson needs someone who can look imitable in a 15 second TikTok clip or whatever the next iteration of that platform will be. The marginal cost to Gibson of gifting her a really expensive (to us) guitar and signaling on social media is pennies to a dollar, but her (or somebody like her) might click with the right algorithm and make Gibson a ton of money. Kind of a no-brainer. She's playing faster than she can make it sound good, but her vibe/hair/personality could go viral and really sell in today's market.
I get you though. I'm still sore my parents thought I sucked so much at guitar they rolled their eyes as they bought me the cheapest guitar and reminded me often what a waste of their money that was. This girl is receiving vintage instruments, good for her.
Have faith though, virality will die out, and good art will return.