That's what separates the really amazing amps like cameron, bogner, hermannson, larry, etc from the rest.
It's retaining the complexity and "imperfection" of vintage marshalls, but each builder takes away one of the big downsides and adds their own vibe, and flavor, and special sauce - so far that it becomes almost a different thing than a marshall.
wizards take it in an unequivocally "hiwatt" direction, just like fryette/vht, so its a completely different "thing." It's that super high dynamics the who my generation cranked thing. It's great for cowboy chords and open chords, and I can totally see why its addicting, and why certain guitarists love it. And it can sound absolutely incredible in the room with a good unspecialized rhythm player like with punk and more basic "rock."
But it's a GOOD thing. Even if it isnt 100% my thing, i get why people like it. It isn't a very complex sound, but its a good "brute force" sound.
Friedmans stuff isn't really comparable to either of the above, because its more of an evolution of american jose type preamp circuits, especially with the HBE/sat switch stuff - its very, very modern and has a clinical quality that's very good for the modern "recorded marshall" out of the cabinet sound, which sounds good for leads and is very popular. Not really for me, though.
I honestly understand why a guitarist would prefer any of these "styles" of amp, depending on what type of player they are. Having tried them all, it just worked out that Larry's stuff was exactly what the doctor ordered for me, specifically. But every good guitarist, engineer, songwriter, etc, will find a style of high gainer that will work for whatever They want to do; no matter what that is.