MESA/Boogie® Mark IIC+ full demo & overview ft. Doug West & Tommy Waugh

  • Thread starter Thread starter JohnnyGtar
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Tone Junkie said:
A lot of gear purveyors out there just need YouTube clicks.
I have seen some of his vids. My issue is no matter what amp he has he always manages to make them all sound alike. Could just be me but different amps have different tones. Different guitars have different tones too. I mean if you’re just wanting a chug amp buy a Peavey and toss a pedal in front if it. Done.
I prefer the heavy tones. But if you listen to various artists they all have a certain tone everyone chases. From Ed to petrucci to Jimi etc.
Same with boost pedals. Some amps need them. Some don’t. If you have a 4K amp and toss a 75.00 boost pedal in front of it you’re looking at the wrong amp. None of my MKIII’s need any boost. My rectos Yep
Not knocking the dude but just not my flavor.
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You have something against boosting an SLO? 🤔
 
I just want to take a second to say…all they had to do was have Ben Eller do 30 seconds of chugs and this thing would have sold itself…

Instead they picked the absolute worst person to play horribly for the entire internet

Talk about missing a shark in a barrel from 2 feet away with a fucking 12 gauge shotty…

Gibson never ceases to amaze!
 
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The mystery deepens. Thanks for trying to save us @Bad.Seed.

HIS NAME WAS MARAUDER SHIELDS

(Bonus points if you get that reference.)
 
Les Zombie said:
My thought is, the metal community and metallica fan community is aware this amp exists, gibson doesnt have to target or market to them with the early videos, theres plenty of people from those groups that will buy the amp and in a week or two theres gonna be dozens of metal clips floating around. Gibson is gonna wanna target the other types of people who dont play metal and try to show them that this amp can play other styles and put it in the hands of boomers and companies that will make videos showing its not just a metal amp and will try to sell to the non-metal groups of people and that might be why we have seen so many of these horrible sounding videos, gibson can sell more amps if they can get guys who arent metal players to buy one and make videos targeted towards that crowd, and then let Ola and guys like that make the videos to target the metal crowd. Most of us on the forum knows metallica wasnt the only band to play the IIC+, in the 80s there was other bands not playing metal using it, but maybe boomers who didnt play guitar back then or didnt pay attention to what tones and amps was used for non-metal recordings, and the past 20 years its been mostly metal videos of that amp people have been making which gives the impression its just a metal amp.

I could be wrong, but thats just what i thought when i seen the videos and way mesa marketed the amp with the guys they had playing it or some of the other videos.
Ive seen cars marketed in similar ways where a certain car has a certain type of buyer who always buys it and now they wanna expand further and also cater to a different type of driver or age group so they can sell more cars while still keeping the core group happy.
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This^^^^. Why would Gibson exert any energy into marketing the iic+ toward the metal/heavier community when they already know that sector is locked in due to variables such as nostalgia for “that” tone, mystique, and all the collectors that want a iic+ but are unwilling to pay astronomical prices for it?

What about the fact that they probably know that the first thing everyone is going to do when they get the amp is to upload a review of how the amp does or doesn’t do “that” tone? Or how it is or isn’t able to CHUG?

With all the current clips of the amp from Mesa, Sweetwater, ZZ Sounds, etc…it seems as though Gibson is trying to lure the newer generation of guitar players with the cleaner tones of the amp. The new generation of high level touring acts—in general—have much cleaner guitar tones than the glory era of the people who were using this amp. They need this amp to be seen behind new players so that they can make that ROI from the purchase 😜.

It’s possible that Gibson anticipated all the calamity that would occur due to the lack of heavy settings in their marketing plan. It’s not that much of a stretch to assume that they knew they were going to get all the heavy settings marketing, and for free!, from the consumers.
 
Boogie808 said:
This^^^^. Why would Gibson exert any energy into marketing the iic+ toward the metal/heavier community when they already know that sector is locked in due to variables such as nostalgia for “that” tone, mystique, and all the collectors that want a iic+ but are unwilling to pay astronomical prices for it?

What about the fact that they probably know that the first thing everyone is going to do when they get the amp is to upload a review of how the amp does or doesn’t do “that” tone? Or how it is or isn’t able to CHUG?

With all the current clips of the amp from Mesa, Sweetwater, ZZ Sounds, etc…it seems as though Gibson is trying to lure the newer generation of guitar players with the cleaner tones of the amp. The new generation of high level touring acts—in general—have much cleaner guitar tones than the glory era of the people who were using this amp. They need this amp to be seen behind new players so that they can make that ROI from the purchase 😜.

It’s possible that Gibson anticipated all the calamity that would occur due to the lack of heavy settings in their marketing plan. It’s not that much of a stretch to assume that they knew they were going to get all the heavy settings marketing, and for free!, from the consumers.
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Couldn’t disagree more….
Problem with that is they still dialed up terrible lower gain tones. Nobody is spending 3600 plus tax on that over their much cheaper and nicer amp and a few pedals. They needed to come out super strong with the killer heavy tones, make all the Metallica and hard rock fans cream their jeans and then settled in to some more varied demos after. Basically release the pressure valve off on whether you’re getting your Disposable Blackened Bad Boys jones satisfied (I know Sykes played a III, but y’all know what I mean) and then show what it can do in different genres. They should actually have jam videos like Josh (JHS) does for his pedals and how Lance Keltner will demo amps, in a band context. Then they can play a certain style of music to maximize the non-metal setting.
 
skoora said:
Couldn’t disagree more….
Problem with that is they still dialed up terrible lower gain tones. Nobody is spending 3600 plus tax on that over their much cheaper and nicer amp and a few pedals. They needed to come out super strong with the killer heavy tones, make all the Metallica and hard rock fans cream their jeans and then settled in to some more varied demos after. Basically release the pressure valve off on whether you’re getting your Disposable Blackened Bad Boys jones satisfied (I know Sykes played a III, but y’all know what I mean) and then show what it can do in different genres. They should actually have jam videos like Josh (JHS) does for his pedals and how Lance Keltner will demo amps, in a band context. Then they can play a certain style of music to maximize the non-metal setting.
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I’m not talking about how they, as you said, “needed to come out,” I’m talking about how it IS that they “did” come out and the possible implications of that execution.
 
Boogie808 said:
I’m not talking about how they, as you said, “needed to come out,” I’m talking about how it IS that they “did” come out and the possible implications of that execution.
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😂

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Nashville Riff Co said:
I just want to take a second to say…all they had to do was have Ben Eller do 30 seconds of chugs and this thing would have sold itself…

Instead they picked the absolute worst person to play horribly for the entire internet

Talk about missing a shark in a barrel from 2 feet away with a fucking 12 gauge shotty…

Gibson never ceases to amaze!
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They did…and they took it down…tells you all you need to know right there….
 
GJgo said:
Apparently I ordered nothing, just got word they don't have the one they had in stock when I bought it! Oh well, I'd probably return it anyway.
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Combo in stock at Musicians Friend!
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I’d like to try it. I’m under no illusion that the owners of originals will say it doesn’t match the originals. There is too much investment and value tied up in the originals to want to diminish that. That’s retirement funds.
 
Eazy-ESP said:
I’d like to try it. I’m under no illusion that the owners of originals will say it doesn’t match the originals. There is too much investment and value tied up in the originals to want to diminish that. That’s retirement funds.
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As someone who has one, I’d rather have everyone have access to them - people who buy gear as investments fuck other people over and ruin the hobby
 
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